Gauging Malaysian Consumers Perspectives about Corporate Social Responsibility

Gauging Malaysian Consumers Perspectives about Corporate Social Responsibility

Corporate Social Responsibility: International Perspectives

Impact of Corporate Social Responsibility on Otc Medicines Consumers

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the s...

Corporate Social Responsibility: Perspectives of Hotel Frontline Employees

Corporate Ethics and Corporate Social Responsibility in Reinforcing Consumers Bonding: An Empirical Study in Controversial Industry

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